Author Archives: Ray Pucci
How to Sell Your Home in a Competitive Market
What does it take to sell a home in a competitive market – a fresh coat of paint or a kitchen overhaul? Lowering the asking price or offering incentives? From cosmetic to strategic, smart sellers can take advantage of a few simple tips to get the most out of their properties.
Here are four suggestions on how to help secure a “sold” sign:
Price Point is Paramount When getting ready to put a home on the market, determining the right listing price is the number one most important element in the home selling process. After you have carefully chosen an agent, the trust you have established will come into play immediately. Have those tough discussions with your agent about where to price your home. Make certain you understand how the agent has arrived at the price, including how previous sales and current homes on the market make an impact. If necessary, jump in the car with your agent and see some of the homes on the market in the area. This will provide first hand knowledge on homes that are available in your neighborhood.
Leave a Great First Impression Everyone talks about curb appeal, but a first impression is truly lasting. A Coldwell Banker Real Estate survey found that 70 percent of women and 62 percent of men knew the property was “right” the first day they visited the home. Remember, your agent is your trusted advisor. They will know the necessary updates, upkeep, etc. you should make to hopefully get the home ready for showings. But some of this is fairly easy and the front door is particularly important. This is the area where a buyer will first step up to a home – and likely wait for a moment providing time to look around. Do this ahead of time, stand directly in the front door and look up and around at the home from all angles – cobwebs that have not been noticed in years could be the first thing greeting a potential home buyer, so it’s important for this area to give a great first impression.
Everything is in the Visual Don’t underestimate the power of visuals in marketing your home. The National Association of Realtors found that, more than 90 percent of home buyers begin their search online. Your agent may push hard for you to have the home prepared for vivid pictures and video of the property that can be posted on websites.
Hit the Right Note with all Five Senses When a buyer comes to look at a home they want the full experience. To help a home stand out, your agent may ask you to focus on appealing to all five senses. Small and inexpensive upgrades to the home such as getting the walls painted, de-cluttering and making minor improvements to the outdoor landscape. In terms of “touch,” remember that buyers aren’t just going to look – they’ll be turning on your faucets and opening closets, so make sure closets are clean and organized. When it comes to making a home smell good, many agents prefer the smell of baked goods rather than fresh flowers or air fresheners which can be overwhelming. All of this is being done to allow the buyer to properly visualize living in the home.
Home Improvement Tips
While improving one’s lifestyle is a fundamental reason for a home renovation, homeowners should also be aware that with proper research, planning and thoughtfulness, home improvements can ultimately raise the value of a property investment.
Here are several items to consider before renovations begin.
Think Long-Term: Remodeling Magazine reported that money spent to upgrade a kitchen produces the highest return on investment. Renovating bathrooms and adding additional rooms such as a spare bedroom or study also traditionally score well. Homeowners should consult with a local real estate sales associate to determine if their plans will positively influence the resale value.
Healthy Balance: While homeowners should consider a home’s future value when making renovations, changes that enhance their lifestyle should also come into play. More size, better layout and updated looks can help a family find more pride in their home and increase the home’s overall value. Life-altering milestones – like having children, having extended family move in and work-at-home-jobs – provide good cause to renovate.
Seek Out Referrals: Once committed to the process, hiring the right home improvement contractor is critical. A great way to choose a contractor is to contact salespeople at stores where contractors buy their supplies. It is also a good idea to speak with friends, family and neighbors that have been through the process before.
Obtain Multiple Bids: Always get at least three estimates on a project. Contractors can bid on the same project using different prices and time frames. Check that all the bids are based on the same scope and quality of work, which is the only way to do a fair and effective comparison.
Interview the Contractors: It is important for the homeowner to talk about a contractor’s style and process. A strong rapport and close communication with the contractor will increase the likelihood of the project going smoothly. If, for example, the homeowner will want to know every detail during the project, they probably will not be content with a contractor that provides little information during the interview.
Follow up on References: Be sure to check the contractor’s credentials. Ask how many similar jobs the contractor has completed, how much experience they have, whether they guarantee their work and who will be in charge of the project. Reputable contractors typically supply names and phone numbers of recent references. It is worth calling a minimum of three people to verify the contractor’s credentials. There are several good questions to ask: Did the reference pay a fair price, was the work done properly and would the reference hire the contractor again? Did the contractor show up every day and finish the project when expected?
Eco-Friendly Home Tips Make Going Green Easy
Incorporating eco-friendly measures in homes has moved beyond installing energy efficient appliances and swapping out incandescent light bulbs for compact fluorescents – going green is giving home sellers a competitive advantage. In the end, small changes to a home can help the environment and help a property stand out among the competition.
The following are tips that outline how to make homes sustainable, energy- and cost-efficient now, and appealing to eco-conscious homebuyers:
A Ray of Light: South-facing windows provide more natural daylight making a home more bright and cheery. But, more importantly, natural daylight can help keep the indoor climate comfortable during the winter months, allowing a homeowner to set the thermostat a bit lower.
Green Gardening: Sustainable landscaping is becoming all the rage to eco-conscious homeowners. Planting native plants, vegetation and shade trees strategically around a yard can keep a home cool during the summer and block cold winds during the winter.
Switch to Green Power: The use of renewable energy in a home, such as solar, wind, water or geothermal, greatly helps reduce pollution.
Dial it Back: Lowering the settings on water heaters, refrigerators, dishwashers and laundry machines reduces the amount of energy required to maintain the temperature. Installing low-flow sink faucets and shower heads also lessens water consumption.
Reuse Rain: Recycling rain water for gardening is another great way to conserve. For example, a water collection system under drains can catch the water and then reuse it for watering landscapes.
Less Lawn does More: Eliminate as much of the lawn as possible and plant native bushes, flowers, etc. Homeowners can simply cut back on the amount of space that they have to mow to promote energy conservation in lawn care.
Turn Old into New: Refurbish the home’s existing materials when remodeling instead of buying new ones. If brand new appliances are required, homeowners should make sure they are energy-efficient, and should consider donating their old appliances to be recycled or reused.
Insulation is Key: Insulating cold-water pipes will prevent them from dripping condensation, and insulating hot-water pipes will prevent costly heat loss and save on energy bill.